Crucially， the three companies also make money—a big selling point for i

#时事热点头条说#大家一起来学习The Economist September 16th 2023 Business “Technology ---Survival guide --- How to thrive in the shadow of the tech giants”这篇文章的倒数第一段与第二段。

The Economist September 16th 2023 Business查字典

peanuts n. 无价值之物，（尤指）一小笔钱，微不足道造个句子They pay people peanuts in that organization.那家机构给的酬金微不足道。

翻译下这段吧Witness the fitness见证稳健发展Finding a niche is not enough to guarantee success. Garmin, Dropbox and MercadoLibre have other things going for them. All three still have at least one of their founders in executive roles. Winning against big tech requires an obsessive focus on product development and the stomach for long-term investments. It helps to have experienced operators at the helm who aren’t swayed solely by quarterly targets.

找到产品的市场定位并不足以保证企业成功Garmin、Dropbox和MercadoLibre还有其他优势这三家公司仍至少有一位创始人担任高管职务要在与大型科技公司的竞争中获胜，需要对产品开发的执着专注和长期投资的耐力。

拥有经验丰富、不受季度目标左右的经营者负责也很有帮助Crucially, the three companies also make money—a big selling point for investors at a time of rising interest rates, which make the promise of tech hopeful’s future profits less attractive than earnings in the here and now. In 2022 Garmin, Dropbox and MercadoLibre raked in $974m, $ 553m and $480m, respectively, in net income. That is

peanuts next to Alphabet’s $60bn or Apple’s $100bn. But the trio’s operating margins look healthy for smartwatch, cloud and e-commerce businesses. The market capitalization of Garmin has tripled since 2015, to over $20bn. MercadoLibre’s has quintupled, to $70bn. Dropbox is worth $10bn, not too far off its peak amid the pandemic-ear mania for all things digital. Who said anything about extinction?

最重要的是，这三家公司还能赚钱——在利率不断上涨的今天，这对投资者来说是一个很大的卖点，因为利率上涨使得科技公司作出对未来盈利的承诺不如此时此刻的收益更有吸引力2022年，Garmin、Dropbox和MercadoLibre的净收入分别为9.74亿美元、5.53亿美元和4.8亿美元。

这与Alphabet的净收入600亿美元或苹果公司的净收入1000亿美元相比几乎微不足道就智能手表、云计算和电子商务业务而言，这三家公司的的营业利润率看起来都很稳健自2015年以来，Garmin的市值超过200亿美元，增长了两倍。

MercadoLibre的市值达到700亿美元，增长了四倍Dropbox的市值为100亿美元，在疫情时代对所有数字产品的狂热追捧中，距其峰值并不会差太远谁说其他公司灭绝了？任何译文没有标准答案，此译文还有待进一步推敲深究，在此仅供学习与交流，请勿用作商业用途。

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